The most useful AR data does not come from IKEA. It comes from stores that look like yours. - Shopify made AR accessible for regular stores, which means we finally have numbers from businesses without an agency retainer. - The pattern: AR works best where shoppers hesitate. Furniture, home decor, anything where size and appearance in context drive the decision. - Stores selling simple, well-understood products see smaller lifts, because there was less uncertainty to remove. - Implementation details matter more than the platform: good models, the AR button where shoppers see it, mobile-first design. - Cost is the other half: models cost money per model or per month, and the lift has to cover it. - Read the AR apps' store reviews like restaurant reviews. The three-star ones are the honest ones. - Most stores start with an AR Shopify plugin app rather than custom development. Right instinct. ModelSnap produces the 3D model and AR preview file, $4.99 per HD model.