Here is the uncomfortable truth about most AR rollouts: nobody measures them properly. The vendor reports engagement, the store owner feels good, and nobody can say what the feature actually earned. - What share of product-page visitors open the AR view, and how long they stay. - Conversion rate of AR users versus non-users on the same products. - Average order value for each group. - Return rates for each group. The sleeper metric. Return reduction might be the underrated half of AR's ROI. - Benchmark, because your numbers mean nothing in isolation: ARCommerce's augmented reality commerce database has 68 brands to compare against. - An AR conversion lift database API can push those numbers into your own dashboards. - Do not build this unless analytics is your product. The measurement apps already exist. Measure from day one. The stores that do are the ones whose AR budgets survive the second quarter. And the models you measure start with ModelSnap: 3D plus AR preview file at $4.99 per HD model.