In 2017, AR shopping was a conference demo. Then a furniture retailer changed the subject. Before IKEA Place, nobody was sure shoppers would point their phones at their rooms. After it, AR shopping was a strategy. - What IKEA proved first: shoppers will do the work if the payoff is obvious. Will it fit carried the whole app. - No gamification, no novelty filters, just an honest answer to the anxiety that kills furniture sales. - Amazon's View in Your Room proved the second thing: distribution beats novelty. Built into an app hundreds of millions already had. - None of them won on technology alone. They won on restraint. - What remains unproven is not the tech but the execution: scale accuracy, one-tap access, honest models, measured results. - One question answered well, one tap to get there, results someone bothered to measure. That is the playbook. ModelSnap produces the 3D model and AR preview file, $4.99 per HD model.