The winners are boring, and I mean that as a compliment. The best AR in ecommerce is the kind you barely notice. - Furniture brands win by answering one question: will it fit. Drop a true-to-scale sofa in your living room and the biggest purchase anxiety in home goods evaporates. - Beauty brands win on a different question: which shade is actually mine. - Eyewear brands win on fit, because flat photos tell you nothing about how glasses sit on a real face. - The brands that flop treat AR like a feature checklist, bury it three taps deep, and act surprised when nobody taps it twice. - Placement is half the battle. If a shopper cannot find it in two seconds, it does not exist. - Mediocre tech with right scale, visible button, and measurement outperforms fancy tech every time. ModelSnap produces the 3D model and AR preview file, $4.99 per HD model.