Your customer's phone matters more than your AR feature. That sounds obvious. Most stores ignore it. - iPhone AR apps tend to be polished and consistent: Apple built AR into iOS years ago. - Android works well on flagships and gets patchy on cheap phones, a real consideration if your customers are not all on premium devices. - IKEA Place runs on both and is still the furniture reference: true-to-scale placement, dead simple. - Amazon's View in Your Room lives inside the Amazon app on both platforms. Nobody downloads anything new. - The web route skips the app question entirely: Shopify's native 3D and AR support renders in the mobile browser. - Check: does it run on the phones your customers actually carry, does AR launch in one tap, can you measure it. - No single app wins for every store. The best one is the one your customers will actually open. ModelSnap produces the 3D model and AR preview file, $4.99 per HD model.